SMAC – Social, Mobility, Analytics & Cloud - in a Layman's language

SMAC – Social, Mobility, Analytics & Cloud - in a Layman's language

SMAC – Social, Mobility, Analytics & Cloud

 (OR ;-) Senses of Motions of world Available & Captured)

World is evolving quite fast.

When I realized the existence of a computer it was called PC – personal computer.  Only one in my whole family had it.  I was so excited to just watch it from far.

I started learning the subject by coding in DOS.

I was able to pass my exams by rehearsing  PASCAL / COBOL code.

Studied hard to write code to just to say “Hi buddy” in “C”.

Also learned that I can save all my contacts in Excel than on small book bought on street side at the beginning of every near.  Books were sold along with a free new-year calendar on those days.

I upgraded myself by learning Oracle.

I tried to refresh my knowledge with the then buzz word ERP

Later found that you have to connect different data to different models and analyse it.  So I understood the benefits of DWH (Data WareHouse).

However thanks to the internet, thanks to the connectivity, thanks to IT companies who send our brothers and sisters to different parts of the world, we are all provoked to find means & ways to reach out to them thru different applications.

All in all there is no limit.  This is also now proved by giving the name of Cloud to it.

Every news channel talks about SMAC.  Newspaper has one dedicated page to give us update on technologies like SMAC.  Companies are shifting to top gear and becoming aggressive on SMAC technologies.  Small companies are budding to tell the world that they are SMEs in SMAC.  Children aged anywhere between 10 – 17 years are coding to design games for SMAC.  My 1+ year old niece is an expert in iPad again part of SMAC.  My 5 & 6 year old niece & nephew are downloading their favorite games in my mobile themselves – SMAC?.  Recent addition is my technologically innocent parents who want to see their grandchildren, sister’s grandchildren, far away relatives in their cell phone – again SMAC?

I wondered then what is SMAC?  I am not a techie.  I know something but always my understanding was in Cloud ;-). 

As per my study and understanding, below is what SMAC is, mostly from a layman’s language.  Hope it gives some idea for all non-techies like me.

(I am open to learn.  So if any of my techie friends feel they can add or remove certain things I would be deeply gratified).

•     Foto uploading to Facebook
•     Telling the truth thru Twitter
•     Googling on friends with Google +
•     Linking the contacts thru Lindkedin
•     Pinning your interest thru Pinterest
•     Is all Social 

• Doing the same thru your handsend / mobile
• Need not have to go to office to reply to a mail
• Want to book movie tickets from whereever you are?
• Want to order cake online?
• Is done thru Mobile – Mobility

• Analyse the type of items your customers are looking in web.
• Note down the items they keep ordering for
• Track customer purchases from their web browser to mobile bookings to mall purchases
•  Get realtime suggestions on supply chain management thru these analysis
• Gap analysis on business that can be done thru mobile or web or on the brick & mortar store
• All these and more are done via Analytics

• You are doing marketing thru websites
• Your branding is done on mobile
• You party on a Friday with colleagues you want to take a photo and share with all
• You join cycling group and publicise it to the whole world of yours
• You want to sell your stuff just click, post and get the money transferred to your account
• For every occasion starting from your first Sandwich preparation to celebration of a festival to proposal to ditching to one more proposal etc - all on the net.
• You would have hardly spoken to a relative but would have liked the status update on social website hourly
• Typhoon Haiyan in Philippines gets aid from all over the world
• Voting of Super Singer is done from every corner of this universe
• Sachin’s farewell is a breaking news not just in Indian news channel but all over the world
• Literally all these information storage cannot be done on one PC or one room equivalent server.  You really need more than that.

That is Cloud – Companies specialised in providing storage and related service from any corner of the word which you would not have visited also

In Short,

SMAC is

Friends we need to be ready for the next buzz word.  It can move from SMAC to SWAC also (as big companies are moving to watches with android applications).  Instead of Mobile, we might start encountering these in Watches also J

Hey by the way don’t forget – Bo & Yana

Happy Knowledge Refreshing :-)